It's not all about rank. Ranking 1st for a keyword that generates no sales is pointless.

I decided to leave this until the very end of the book as ranking websites for useless “junk terms” is literally the oldest trick in the SEO book.

I can definitely, 100%, without question get any website to the number one position on Google - if I get to choose the keyword.

Don’t fall for it.

The purpose of your website is not to be no.1 on a search engine. It’s to generate as much return on investment as possible.